Media effects refers to the study of the impact that media sources such as television, film, social media, and advertising have on individuals and society at large. Researchers in this field examine how exposure to media content can influence attitudes, beliefs, behaviors, and emotions of viewers. This research area also explores the potential for media to shape public opinion, perpetuate stereotypes, and impact individual well-being. Media effects research often considers factors such as audience demographics, message content, and media platforms in order to better understand the effects of media on society.